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And I would like to introduce my good friend, Björn Staschen, from Safe Social, who will give

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us some sure a barnstorming talk about saving the social web and internet from all kinds

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of people and things.

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You need to add these it.

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As I'm not a developer, I can't do these things.

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So again, this claimer, it might be a talk that developers like you might find not too much in

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depth because it is not about developing, because I am not a developer.

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But I still hope that I have some interesting thoughts, because to me, you are the developers,

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you are the guardians of the treasure.

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Out there, we heard a lot about it, poverty is growing, it's a poverty of freedom,

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of diversity, a poverty of choice of possibilities.

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Our societies are becoming poorer and poorer, so hatred, excitement, monopolies, fascist

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billionaires, but you hold a treasure from which our societies could benefit, a treasure

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that strengthens democracy and diversity that can make the world a better place and

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you are building it.

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This treasure has grown over many years, it's rich, it's diverse, silver, gold, precious stones,

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shining and sparkling with creativity and yet, these treasures that you build are still

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sleeping in a cave.

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Two few people know about them and let alone benefit from what you do.

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And for me, you have a choice, will you and will we be able to bring these treasures

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into the light?

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I'm not here as someone, as I said, who builds a run-se platform or who can program and

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code, but I'm here as a member of civil society and exactly that role almost exactly one

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year ago and Germany, together, for example, with Sasha who's sitting there taking pictures,

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Sasha first and possibly even others, we started a petition, 120 people from all walks

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of life called Safe Social and amongst the initiators are people like the hip-hop artist

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Yandilay, does anyone know Yandilay?

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Some do, that's good, with Benjamin Bellamy, it was about 7%.

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The author Nina Georg, the University of Graeme, the journalist, Union, the tech bloggers

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Sasha Palenberg, Greenpeace Germany, and we all together formulated 10 thesis to preserve

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the democratic power of social media by, on the one hand, putting the privileges of big

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tech to the test.

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You can see how we want to do that if you look up our website and on the other hand,

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by strengthening the open alternative networks.

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One, for us, does not work without the other, because as long as the kind of piece of

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monopolies block the light from everything growing below, none of these young plants that

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also you planted will ever grow strong, no matter how good they are.

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But we must now plant these seedlings and water them so that they are there when we bring

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down the monoliths, when those to take away the light are for whatever reason no longer suitable.

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If social, we want to contribute to this change, we want to help to build and not just

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demand, so we gather a quarter of a million supporters with our petition, which is quite

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a lot for a complicated petition.

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So a quarter of a people basically said, yes, we want what you build, we really like what

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you build, and we like the principles on what you build, we like the values, we support

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these values, a quarter of a million people in Germany, and we handed this over to politicians

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some of the pictures I don't know why are a little distorted, doesn't matter, and we found

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it a small non-profit, and in that capacity I'm standing here today, and I have great admiration

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for what you do and for what I've seen in the Fediverse and for what I use in the Fediverse.

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Over the past year, we have listened and spoken with many people, and on the one hand,

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there is a strong willingness to change, many fear the necessity to change, and they want to strengthen

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open networks. The executive board of German is governing party, the SPD, for example, has just

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adopted an official resolution stating like five six days ago stating, we also support the

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development of alternative public interest oriented social media and initiatives like Safe

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Social, which is nice for us. On the other hand though, there is still a lot of confusion, uncertainty

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perhaps even competition, about how exactly this change should happen. In Davos, W Social rises

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like a phoenix from the ashes, receiving massive, even positive attention, and yet it's merely

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a blue sky clone, some whisper about a vampire attack, so hacking into a network and maybe going

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away again. Euro sky is here with a lot of great energy and people, but also struggling to build

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an infrastructure with regard to financing, building a resilient infrastructure on the basis of

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80 protocols, immensely expensive, and the Fediverse, it is growing slowly, too slowly, some say,

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and it has had its chance, some politician tell us, so you try it, you failed, it doesn't work,

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it cannot scale enough, it doesn't meet the challenges that society is facing.

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So here you are, the treasures, the guardians of this treasure, and this may be not even a treasure

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after all, or do people out there simply not know enough about your treasure? Is it because

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the treasure is still not in the light? I think it's time to make a decision, and the time

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can not be better for this. From my point of view, this community here, and I'm grateful that

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we are in exchange, we must make that decision. What do we want the Fediverse to be? Do we want

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the Fediverse to grow? Do we want society to truly benefit from it, and do we want to be part of

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the change? So is this treasure a treasure that society as a whole can really benefit from from

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my perspective, and my hope, and everything that we've been doing in the last year,

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there can only be one answer. And if we decide that way, there are consequences.

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I've tried to summarize these consequences in 10 ceases, 10 ceases as a basis for a discussion,

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we should have, I do not have all the answers, and I'm certainly not right about everything,

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but as a starting point for a conversation, and maybe even provoking a thought here or there

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that may not be, may not be such a bad thing, excuse my English. So these 10 ceases I have,

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even even catch words. Number one is mission. We need as Fediverse, and as people in this room,

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we need a clear mission. Why are we doing this? The Fediverse is not about technology for its own

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sake, or is it? No. It is about design, by values, about doing things better,

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differently from big tech. But what exactly does that mean? Do we want growth? How do we finance

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growth, the growth of a scaled Fediverse, and to open one Pandora's box, it has been opened

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before in questions and answer. What about advertising? For example, some say no,

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let's keep this free of commercial interest, others say, but how can this be a social

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web for everyone, if the coffee shop around the corner can't advertise, and even these small

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business are looking for possibilities to advertise far away from big tech. So we have to discuss

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these questions. The charm of the Fediverse, the multitude of service allows for different pathways,

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though there is still one mission that unites us. Second, we need to do this together. If

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our mission is to strengthen democracy, then we can only do that together with the society out there

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that represents democracy. We need a kind of mandate from this society. They need to say

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to us, yes, build this for us, and we need a kind of contract, build it, according to these

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principles, these values, and for that, in my opinion, we must engage in dialogue much more with

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this society out there that needs what you build, but it needs a contract. So this society to

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actually tell you what to build and how to build it. Number three is, we need allies in order to

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be able to talk to society. We have to talk to the people who represent society. We have to build

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bridges to all sectors of society, to trade unions, to associations, to universities, to companies,

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to employers, whoever's out there, musicians, we should get kind of well-known celebrities

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into the Fediverse more than today, because if they come, others will follow. We need to turn

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them into advocates for our project, and this work in my eyes is as important as writing

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good code, it's something like the social code for the social web. That is something that

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safe social offers to do, so we try to bring over communities and other do that as well,

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and to build networks with them on the code that you wrote. By the way, this is one vehicle

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to talking with society. Donut, if you've heard of the Japanese day, has anyone?

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Well, that's more than 7% really nice. We started there together with chaos, computer club,

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and a lot of other organizations in Germany, and now we are more than 60 organizations to

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moral, great timing, is the second digital independence day with more than 100 events across Germany,

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and also one in Portugal, so we want to go at least you're required, and if you want to take

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part in the digital independence day and ask people to change for one service every Sunday,

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every first Sunday, per month, talk to us. We're happy to bond with you. But that was my little

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advertising block back to the mission. Number four, why are we doing it? We need to frame the strategy

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around a clear democratic and social purpose, and not just technical openness. Our story is why we are

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doing it. And if this is our story, the why is decisive, the how follows the why. And sometimes we do

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need even, we do not need to explain the how, the why matters to the people out there.

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Assume that most people are not protocol expert, I'm not one, and most people

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make decisions not based on protocols. Decentralization, for example, is not a user need,

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but a discrucial for resilience and trust. I wonder how many are that truly understand why

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decentralization is in advantage and why open source and open protocols are better than matter.

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So decentralization is a construction plan, but what is the result? What is the benefit that society

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gets out of it? We have to address these user needs, I think, and we need to communicate those

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benefits far more clearly and not merely the construction plans. Talking about construction plans,

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this is Lego, a lighthouse. Because based on this strategy, we must build lighthouse projects.

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We need to develop with communities, and we have to treat communities as co-designers,

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moving from really getting feedback to sharing authorship, concrete use cases that show

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this works. So we can show other people this works at a university with a local community,

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whatever, with writers. We as a social are talking to the vocational association of photographers,

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can we bring all of you over to Pixifet. So we need these lighthouses, these good examples,

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and we need you to make these lighthouses work together with us. We should frame strategies

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around stories and around lived experiences and not just technical roadmaps and we should find the

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communities that our technology so far doesn't cater for. So we need to build it for the ones

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that don't know from us. We try to be such a hinge into society and I think we need to think about

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more of these hinges. And maybe if you go into your projects, think about

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can I build it with a community and can I take the input from the community to build it.

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Number seven, and then we're nearly done. Featherers, please keep your promise. I've been

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walking around for a year now, using this promise that also Benjamin Bellamy just must again,

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the connectiveness of the different services. So you can be a friend of micro blogging and you

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use MasterDone, but still follow the people who post their great pictures on Pixifet, for example,

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or great videos on peer-tube. And we promote this wonderful mechanism, but anyone who looks closely

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may get the impression that apart from MasterDone, none of the services are sufficiently used,

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some are not even stable enough yet. If we believe that the Fediveras as a whole and

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interoperability via activity pub is a strong argument and I find it wonderful. It's a great

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argument, but if we agree on that argument, then we must make it work in practice. We need to be able

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to rely on recommending a good product. For example, when setting up this Pixifet server for

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professional photographers, there are people wanting me, there are so many issues it might not be

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stable enough. So if we can all kind of jointly strengthen this whole Fediveras, I think we strengthen

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a great idea and the great advantage from meta and all the others, but it needs to work.

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It needs to be visibly more than MasterDone and also in numbers, it needs to be more than MasterDone.

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Number 8. Bridges, in my opinion, strengthen both sides and we must actively work to connect

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systems that are built on roughly the same values. I really love what Matias is doing with

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WordPress because it's bringing over so much content into the Fediveras and I'm still looking

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kind of for the great big blogger who is using the plugin. And I also, I don't know if you

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saw that a famous tech blogger, though, in German, Sacha Palenberg, who knows Sacha Palenberg?

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Well, that's again, the 7% only. He just moved his video over to a peer-tube instance. So follow

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him there. The more connected and ecosystem becomes with others, the more visible the

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stronger it is in my opinion, despite the diversity of its actors. And as a decentralized network,

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we know this well, the Fediveras allows and fastest diversity and building bridges to other

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services on the internet and reaching out to others is written into our very DNA. So let's embrace

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this and live up to the standards. And for me, this also means building bridges towards 80

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protocols is a kind of value-based and good. We need a multi-layer approach. We should separate

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processes and ask who can do what particularly well. From my perspective, there are three levels

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at least. One is the technical development, but many of you do the coding driven by

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two building projects with communities, layer two. So user needs kind of and feed them into what

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you are doing. And number three is the area of lobbying governance, funding, regulatory,

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support, media literacy. Sandra is giving a great talk about that in the afternoon, so don't miss

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it. And it makes sense to act in these different roles and to negotiate conflicts even between

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these roles, but also to be clear about these roles. And that will simplify things in some cases.

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And one example for that, and that is the one that is last so we can discuss about it,

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because I'm sure someone will throw something at me for this, is this 10.

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So everyone laughed as above 45, I guess. These are decisive weeks and months. We are not alone.

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W. Social, Blue Sky, Euras Sky, and others emerge. Some will vanish as fast as they rose,

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but no one out there understands it when we fight protocol wars in public. Like the Deity and

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People's Front, versus the People's Front of Future Deal, who knows that from some of you. Yeah,

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very good. That's like 25%. So look, look, look the movie. It's worth life of Brian

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by the famous English Monty Python group. We may be convinced that we have the best solution.

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And after a year, I am convinced that Fediveras and Activity Pop are a very, very good solution.

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And there may be good reasons to criticize other protocols, for example, 80 pro-to.

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But the open networks aligns that Sandra Form, who's talking this afternoon, and it's a socialist

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part of, is a great starting point. In my view, it is right to stand together with those who share our

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goals, who share common values, even if they believe in different pathways or protocols. That

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was requires transparency, it requires clarity, fair dealing, and multi-layer approach, he

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means we develop our products with energy and commitment. And on that basis, we build with communities,

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but on policy issues, we can, and we should work together in order to strengthen this ecosystem

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all over Europe. I do not think that we stand a chance if we don't try that.

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So to give away a treasure and to let loose, it takes a little braveness and a little pragmatism

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and also generosity. But if we truly want to break down silos and bring the open social

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web to everyone, like Tim Berners-Lee said, it's for everyone, the web. And if we want to ensure

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that what you build really serves everyone as a democratic, accessible and resilient foundation

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for our digital societies in the future, I do not think that we have a choice to make compromises

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to always kind of struggle for the best ways that we go together, but to give this treasure

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some more light and to think about the past ways to get this treasure out there into the open.

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So it is truly a social web for everyone. Thanks a lot.

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I was about to ask if anybody has questions for Björn, but I'm willing to do that.

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Would folks who are standing along the wall, could you kind of try and find a seat? And if folks

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could move along, if they're not going to be leaving immediately after the tour, that'll be great.

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And here's a question. First of all, thank Björn. We try to meddle ice in homework.

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How could we finally meet here at least? Yes, I couldn't be in Berlin in the 30th day.

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We've got the coffee here now. Yeah, first of all, thank you for the work of Save Social.

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For me, it's just amazing. I'm leaving Germany and I see the movement, like this signature,

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it's just amazing. And you say the question, why? And for me, and you tackled,

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I say, share my opinion and the Save for Greece. It's about democracy.

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The big tech social media is trying to undermine democracy. And what we're trying to do when

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contact politicians, this is from a key strategy to try to bring a quarrel to keep people in the

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Fediverse. Because I'm trying to talk to artists and they need this thousands of followers that we

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still don't have in the Fed and so on. So my question is, how can we tackle other groups?

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And do they agree that a strategic player here are the politicians, because they shouldn't be

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in the social media that they're trying to undermine democracy. And it's pretty obvious.

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For me, it's politicians, but also the media. And yes, in the evening, we said at the table and

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talked about the social media share buttons. And we said, what about the campaign to get rid of all

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the social media, like all the X share buttons at Target show, at BBC, and all the websites?

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It would be a big step forward, but then we noticed there is no good mustard on share button.

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So I think we really need a good mustard on share button. Yes, please.

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And I think that's that's an argument. We started another petition in Germany and that got

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160,000 signatures for the Bundeskanzer to finally leave X and the Bundesregier and to finally leave

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X here are aware of that. And they answered us, no, we will not do that at the moment. And we are

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now looking into other ways. Other even legal ways to make them use the open social web. So can they

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kind of make me use X if I want to read exclusively what the chancellor says and can they make

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me kind of give away my data just to read what he says? So we're looking into that as well.

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And I think we kind of need a approach from everywhere, even compact, who are on our side,

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don't have the mustard on share button. We have built a share button, we just haven't

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published it properly yet, so that's in process. Sorry, sorry, I've been trying, I did my

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bit when I spoke on behalf of the mustard only, I'm here for the favors. Again, I'm trying

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to be living a world here, and all the worlds, but yeah, if you go ask Eugene on the ask

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booth and ask him to publish it, then we'll be there. Sorry, we have another question.

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I think there could be a game changer. If the share button is there, let's connect it with

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the campaign for everyone to use it. There's another question over here. Hi, thank you very much for

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your talk, I'm Errol. So I've done a lot of work in the human rights open source software space

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about people that get de-platformed from the current social media platforms, which tend to be the

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most marginalized communities of people, including people that are making explicit content and

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adult content online. I'm really curious to hear your thoughts and views and whether you work

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with those communities and how you see the very first supporting people that do very legitimate

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sex work online. Well, there's a big question, and I hadn't thought enough about it

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and that particular community. As far as I understand the Fedivers, it's great advantage

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is that a community can first of all cater for its own server, decide on its own rules,

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and also decide on how much it wants to connect with other service and stuff. So I think one

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great thing is that this Fedivers kind of protects communities and up to a certain standard allows

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communities to kind of be particular. And I think that is a great advantage.

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I think we all need to connect with as many communities as we can in order to build and even

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that is the community that I think we all kind of should build with, if I don't know if you have a

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server now or not. But I mean, that is the advantage and let's kind of take these advantages and

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kind of make them visible. That doesn't really answer your question. But yes.

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One more question in the middle and then we shall switch our part of schedule again.

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Excuse me, are you running over? Thank you.

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Thank you. I'm sorry that I'm sitting here. I'm from Germany too. And I feel that the

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thing that the woman over there just said is absolutely crucial because if we have different

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communities who shall share this technology, there could be, there could be a legit reasons for certain

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communities to be separated from others. For example, for kindergarten children, I think you do

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not want to have an otherwise sexual content. Do you feel that schemes could be established

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to implement such separations, such communities due to these reasons? And do you feel that this

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could be done in a way which does not remove the idea of having something that can be

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used by everyone freely and with free content? Because this is one of the reasons I think which

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the big, big, big players try to use as argument against such very free platforms as

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Macedon and the very first general. Thank you. Well, I mean, there's always one argument that says

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with all these different servers, you kind of play to the fragmentation of society. So I think

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it isn't argument to keep in the back of our head if we're talking to people and if we say we are

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building a social web. I mean, there are technical possibilities with regard to kind of

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not connecting to every server. We have the block lists, for example. So I think it is something

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for each community to decide on. I mean, that is the strength. I mean, governance starts

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within a community that is running a server, whom do we connect to and whom do we want connected

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with us? And I strongly believe that there is a need for connection across society. So I

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still believe that there will be an open web. But that is a thesis. I don't know if it'll

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play out like that really. We see some project starting and deciding also with regard to the

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experiences on matters platforms. Like there is a community on the outskirts of Hamburg that we are

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kind of in the process of maybe building a server with them. And they decided quite early,

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we will not connect with the rest of the world for the beginning. Because we're tired of all the

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stuff that we read and we want to concentrate on what's here in our little community. And

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if that is a solution for a social platform, from fine as well, the case is a different need.

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So I don't know, but there are the mechanisms that we can use, right?

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So tomorrow is digital independence day again. So make sure to share that with your friends and

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encourage folks to try these new platforms, get themselves off of big tech platforms.

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There we are exactly. I'm so sorry for I know there's some other hands up. As with all things

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the corridor track where you can find folks and ask questions afterwards is really great.

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We're very keen to keep ourselves moving forward here today. So be on thank you so much.

