WEBVTT 00:00.000 --> 00:09.000 Hello everybody, thank you so much for having us here today. 00:09.000 --> 00:14.800 We are super excited to tell you what is new and what is coming in terms of community 00:14.800 --> 00:18.000 at Mastodon. 00:18.000 --> 00:23.000 As Evan said, my name is Hannah Aubrey, I recently joined Mastodon as the community director 00:23.000 --> 00:28.000 and you probably recognize this familiar face and the paper are head of communications. 00:28.000 --> 00:36.000 Together, we are community and communications. 00:36.000 --> 00:41.000 It comes unity. 00:41.000 --> 00:47.000 So, quick overview of what we are going to talk about today, full warning. 00:47.000 --> 00:50.000 This is not a technical talk, this is an organizational talk. 00:50.000 --> 00:53.000 If you have, thank you. 00:53.000 --> 00:57.000 If you have questions about anything we talk about today, please come find us at our 00:57.000 --> 01:04.000 stand, F-O-4, or find us online. 01:04.000 --> 01:05.000 Thanks Hannah. 01:05.000 --> 01:09.000 So, we are going to divide this up between us, so I will cover the vision piece at the beginning 01:09.000 --> 01:17.000 here and then I will pass over to Hannah to talk a little bit about some other topics. 01:17.000 --> 01:22.000 So, if you followed our story, Mastodon is going to turn 10 later this year as a software 01:22.000 --> 01:24.000 project which is very exciting. 01:24.000 --> 01:27.000 We will have more talk about near at that time. 01:27.000 --> 01:29.000 But we have been building a team, right? 01:29.000 --> 01:36.000 So, Eugene took a really bold step of saying this project is for everyone and he didn't 01:36.000 --> 01:38.000 want to be kind of in charge. 01:38.000 --> 01:44.000 So, he is taking a sideway step into looking after products and we have got this new leadership 01:44.000 --> 01:45.000 team. 01:45.000 --> 01:50.000 And as part of this whole process of bringing together a group of people to build Mastodon, 01:50.000 --> 01:55.000 we thought it was about time that we actually told you all what Mastodon stands for 01:55.000 --> 01:59.000 because a lot of people have versions of this and we have heard a few people say, 01:59.000 --> 02:04.000 well, what is Mastodon's vision? 02:04.000 --> 02:05.000 We are going to tell you about that. 02:05.000 --> 02:10.000 The other thing I want to tell you is that we are also in the process of finalizing our 02:10.000 --> 02:15.000 transition to a new nonprofit here at Belgium and as part of that there will be 02:15.000 --> 02:21.000 a document that we are close to finishing, we have not quite finished yet, which will cover 02:21.000 --> 02:27.000 the governance process and bylaws for the community project that is Mastodon. 02:27.000 --> 02:32.000 So, we will begin recruiting committees to that really soon. 02:32.000 --> 02:37.000 Hannah is a great person to come talk to over the weekend if you would like to get involved 02:37.000 --> 02:38.000 with that. 02:38.000 --> 02:42.000 But this is really kind of the teaser for what Mastodon is all about. 02:42.000 --> 02:46.000 It has been around for a while, so you probably know what it is, right? 02:46.000 --> 02:51.000 But one of the things we thought as we brought this group of people together is, 02:51.000 --> 02:53.000 what is it? 02:53.000 --> 03:00.000 How do we describe ourselves to ourselves and how does that help us decide where we are going? 03:00.000 --> 03:05.000 How does that help us communicate, which is important to me, as a communication person, 03:05.000 --> 03:09.000 to you all what we are doing and why we are doing it? 03:09.000 --> 03:12.000 And the other important thing to do, and I am spending a long time on this slide, 03:12.000 --> 03:18.000 but this is important, the reason that we are moving a bit slowly is that we have seen the impact, 03:18.000 --> 03:26.000 but social media, social networks can have in the world, and it is not always good, but it can be good. 03:26.000 --> 03:33.000 And we take this really seriously, so that is why you will find us move a little more slowly than you may like sometimes 03:33.000 --> 03:36.000 around some of the things that we built. 03:36.000 --> 03:41.000 We are moving slowly because we do not take this work lightly. 03:41.000 --> 03:44.000 So this is Mastodon's vision. 03:44.000 --> 03:48.000 It is a human-centered social web that serves a common good. 03:48.000 --> 03:52.000 And it is human-centered because we put people first. 03:52.000 --> 03:58.000 That applies when we are making decisions, when we are building processes, for our software, 03:58.000 --> 04:02.000 when we are designing the software, when we are adding features like quote posts, 04:02.000 --> 04:07.000 thinking about how that affects how humans interact. 04:07.000 --> 04:18.000 We want a network that prioritizes socializing and overslop people over profits and authenticity overblaster. 04:18.000 --> 04:30.000 And we are serving the common good because we want technology and community that helps make the world and ourselves better. 04:30.000 --> 04:45.000 So beyond that vision, that grand vision, that really meaningful vision, our mission is then to build Mastodon to connect the world through thriving online communities. 04:45.000 --> 04:51.000 We connect the world by building technology and programs that bring people together. 04:51.000 --> 04:54.000 And we want those communities to thrive. 04:54.000 --> 04:59.000 We want them to be healthy, we want them to be safe, we want them to be exciting and vibrant. 04:59.000 --> 05:04.000 And also to spark a sense of belonging and fun. 05:04.000 --> 05:13.000 So having said that this vision and mission, how does that translate them into what Mastodon stands for, what are our values? 05:13.000 --> 05:21.000 And then we think about how those values shape our decision-making processes. 05:21.000 --> 05:23.000 So these are our values. 05:23.000 --> 05:26.000 We put people first. 05:26.000 --> 05:37.000 We are building an ethical human-centered social web where authentic connections between humans matter more than metrics. 05:37.000 --> 05:40.000 We prioritise genuine human interactions. 05:40.000 --> 05:45.000 We act with integrity, we champion individual agency. 05:45.000 --> 05:54.000 And we make decisions that benefit people and not profits. 05:54.000 --> 06:03.000 As Hannah said, this is not a highly technical talk, but I think this is really important to communicate with you. 06:03.000 --> 06:05.000 We build bridges. 06:05.000 --> 06:09.000 We want to empower communities to connect, but maintain their autonomy. 06:09.000 --> 06:16.000 We want to enable people to make the choices about who and how, who they connect with and how they connect with them. 06:17.000 --> 06:29.000 We are, of course, building on open protocols, activity pub, we're creating pathways for those by those groups in the vetiverse to interact on their own terms. 06:29.000 --> 06:39.000 And we want to enable that to foster understanding between cultures and perspectives. 06:39.000 --> 06:41.000 We're transparent and trustworthy. 06:41.000 --> 06:49.000 I've told you that we are working on a governance processes for the organization as it evolves. 06:49.000 --> 06:51.000 We believe in open dialogue. 06:51.000 --> 06:58.000 I hope if you follow our project and if you use our software, that you've seen this over the course of the last couple of years, 06:58.000 --> 07:05.000 where choices have been made, occasionally something hasn't been thought through as well as we could have done it. 07:05.000 --> 07:08.000 And we've said, I'm sorry, we've owned that. 07:08.000 --> 07:10.000 We've changed that. 07:10.000 --> 07:12.000 We believe in open dialogue. 07:12.000 --> 07:14.000 Our code is open source. 07:14.000 --> 07:16.000 Our policies are public. 07:16.000 --> 07:18.000 And our decision-making welcomes community input. 07:18.000 --> 07:24.000 We've done this with our terms of service for our main master of social instances. 07:24.000 --> 07:27.000 When we make those mistakes, we acknowledge them. 07:27.000 --> 07:33.000 And we make things right. 07:33.000 --> 07:40.000 We're resilient and self-reliant, and this is more important of course in the world right now than ever before. 07:40.000 --> 07:45.000 We offer a free from centralized control and corporate influence. 07:45.000 --> 07:50.000 We want to ensure that the platform evolves according to community needs. 07:50.000 --> 07:54.000 It doesn't mean every single feature that the community requests incidentally, 07:54.000 --> 07:57.000 but we listen to community input. 07:57.000 --> 08:00.000 We want to incorporate that. 08:00.000 --> 08:05.000 We're community funded, community driven in development. 08:05.000 --> 08:15.000 And we want to show that social media can flourish without compromising the values we're talking about here. 08:15.000 --> 08:19.000 And finally, and really importantly, we are part of a movement. 08:19.000 --> 08:21.000 Mastered on is not the Fediverse. 08:21.000 --> 08:24.000 I say there's every single time on stage talking about the projects. 08:24.000 --> 08:28.000 We are part of a movement. 08:28.000 --> 08:31.000 We are part of a diverse ecosystem. 08:31.000 --> 08:34.000 It works towards a better internet than we believe it. 08:34.000 --> 08:37.000 That brings me to Foss Dam on a regular basis, not just for Mastered on, 08:37.000 --> 08:43.000 because the free software movement and open source of things matter to me personally. 08:43.000 --> 08:47.000 Our strength comes through that collaboration, 08:47.000 --> 08:51.000 through the collaboration that we see in this same movement, this same environment, 08:51.000 --> 08:57.000 through sharing our knowledge and mutual support across that decentralized web movement. 08:58.000 --> 09:03.000 One more thing I'm going to talk about before handing back to Hannah, 09:03.000 --> 09:09.000 is a greater commitment to free software. 09:09.000 --> 09:14.000 We are planning to move as much of our digital footprint 09:14.000 --> 09:19.000 to wholly own and operate a digital infrastructure as we can. 09:19.000 --> 09:21.000 It's a long-term project. 09:21.000 --> 09:22.000 We can't do this overnight. 09:22.000 --> 09:26.000 We can't just switch every system we use to something that is free and open source 09:26.000 --> 09:30.000 and hosted by ourselves tomorrow. 09:30.000 --> 09:37.000 We are taking our time over this because we need to balance achieving our mission. 09:37.000 --> 09:41.000 Supporting the millions of people that do use Mastered on every day, 09:41.000 --> 09:46.000 the hundreds and thousands of instances that exist around the world today, 09:46.000 --> 09:50.000 keeping them stable, enabling them to get new features, 09:50.000 --> 09:53.000 but also move our project forward. 09:54.000 --> 09:56.000 We're going to move as much of our operations as we can 09:56.000 --> 09:59.000 without sacrificing our team's ability to get things done. 09:59.000 --> 10:04.000 The first thing that we have done is our community chat platforms 10:04.000 --> 10:06.000 over the holiday period. 10:06.000 --> 10:07.000 It's just gone. 10:07.000 --> 10:09.000 The Christmas period. 10:09.000 --> 10:11.000 We moved our internal work collaboration. 10:11.000 --> 10:15.000 We'd been using Discord for a long time. 10:15.000 --> 10:19.000 Not great for what we needed to do as a team, 10:19.000 --> 10:23.000 now moved over to Zurich, which we have been really enjoying. 10:23.000 --> 10:24.000 It's great. 10:24.000 --> 10:30.000 You may be aware that we also used Discord for a couple of other chat channels, 10:30.000 --> 10:32.000 one of those being our Patreon community. 10:32.000 --> 10:38.000 We will be moving those over to Zurich as well over the next few months. 10:38.000 --> 10:40.000 This is just one step. 10:40.000 --> 10:44.000 This is one example of the changes we're going to be making in this space. 10:44.000 --> 10:46.000 We're not going to do them all overnight, 10:46.000 --> 10:50.000 but I'm excited to say that we are deepening that commitment. 10:50.000 --> 10:55.000 With that, I should hand you back to Hannah to talk about the really hard stuff. 11:01.000 --> 11:03.000 All right, my friends. 11:03.000 --> 11:06.000 Now let's talk about the elephant in the room, 11:06.000 --> 11:10.000 or if you prefer the packing room in the space. 11:11.000 --> 11:13.000 After the Twitter sale in late 2022, 11:13.000 --> 11:17.000 we made a choice to send new signups directly to masks on social 11:17.000 --> 11:19.000 during the onboarding process. 11:19.000 --> 11:24.000 We made that decision out of concern for the new user experience. 11:24.000 --> 11:29.000 Simply to reduce the cognitive load of a new paradigm and social networking 11:29.000 --> 11:32.000 and a whole new set of choices that come with that. 11:32.000 --> 11:37.000 We wanted new users to land on a server that we were sure would remain operational, 11:37.000 --> 11:42.000 not only under that immediate sign-up load, but also into the future. 11:42.000 --> 11:45.000 We haven't revisited that choice for a number of reasons. 11:45.000 --> 11:48.000 One of them being that we're a small team, 11:48.000 --> 11:53.000 and we've been focused on building a new organization, establishing a new entity, 11:53.000 --> 11:56.000 and releasing new features. 11:56.000 --> 12:01.000 Another reason we haven't made a switch yet is because the size of masks on social 12:01.000 --> 12:03.000 is a benefit to us. 12:03.000 --> 12:08.000 It enables us to test new features, new capabilities under a heavy load 12:08.000 --> 12:10.000 to make sure they won't fall over. 12:10.000 --> 12:16.000 But ultimately, we know that as one of the largest and most visible projects 12:16.000 --> 12:19.000 in the Fediverse and the social web, 12:19.000 --> 12:25.000 we have a responsibility to support and to promote the entire network. 12:25.000 --> 12:29.000 We know the delay has been frustrating, we're really sorry about that, 12:29.000 --> 12:35.000 and we're committed to evolving onboarding processes in a way to help the entire network 12:35.000 --> 12:37.000 and grow. 12:37.000 --> 12:45.000 It is my great pleasure and honor to announce that we are going to begin a new experiment 12:45.000 --> 12:50.000 in onboarding, and that is default server recommendations. 12:50.000 --> 12:56.000 What this mean is this new method is a way to assign a server that will prioritize 12:56.000 --> 13:01.000 implementing the closest geographic instance in the correct language, 13:01.000 --> 13:03.000 based on data surface by the app store. 13:03.000 --> 13:07.000 So this experiment will start on our iOS and Android apps, 13:07.000 --> 13:11.000 and because of course we are able to get that data from the app store 13:11.000 --> 13:14.000 in order to do this on the web, we would need to implement tracking, 13:14.000 --> 13:19.000 we want to go slowly with that and make sure we do it in a privacy-respecting way. 13:19.000 --> 13:24.000 This experiment will be designed to ensure that server admins remain in control, 13:24.000 --> 13:28.000 meaning they will have the power to opt in and opt out as needed, 13:28.000 --> 13:34.000 or reduce the percentage of sign-ups flowing their way. 13:34.000 --> 13:40.000 Starting now, we will begin recruiting a group of general purpose servers to participate 13:40.000 --> 13:42.000 in this experiment. 13:42.000 --> 13:46.000 We have a few basic eligibility requirements detailed on this slide, 13:46.000 --> 13:51.000 as the exact design of the experiment finalizes, we may have a few more, 13:51.000 --> 13:54.000 this is the set to start. 13:54.000 --> 13:58.000 And we will be sort of hands-selecting servers to participate in this experiment, 13:58.000 --> 14:00.000 but we may open this up later on, 14:00.000 --> 14:04.000 and this is just a first step in looking at how we can evolve onboarding 14:04.000 --> 14:07.000 to support the entire network. 14:07.000 --> 14:09.000 So if you're interested in participating, 14:09.000 --> 14:12.000 here's a QR code you can scan. 14:12.000 --> 14:15.000 There's a form that this QR code points to, 14:15.000 --> 14:17.000 with some really basic information, 14:17.000 --> 14:21.000 and it's on Google Workspace, but we're going to get a free open source form 14:21.000 --> 14:23.000 builder spun up soon. 14:23.000 --> 14:25.000 So while you're scanning that, 14:25.000 --> 14:27.000 the default server recommendations experiment, 14:27.000 --> 14:31.000 again, is just a first step in reimagining, 14:31.000 --> 14:35.000 how master on onboarding and server discovery works overall. 14:35.000 --> 14:39.000 Our team's intent is to work with the community, 14:39.000 --> 14:41.000 a process of co-creation, 14:41.000 --> 14:45.000 to build new onboarding pathways that support the entire network, 14:45.000 --> 14:49.000 and we are so excited to work with you on this. 14:49.000 --> 14:52.000 Oops, we also have an apology to make, 14:52.000 --> 14:55.000 which is that we have not kept up with submissions 14:55.000 --> 14:57.000 to our server directory. 14:57.000 --> 15:00.000 And we are sorry about that. 15:00.000 --> 15:03.000 As you have just heard, our mission for master on, 15:03.000 --> 15:06.000 is connect the world through thriving online communities, 15:06.000 --> 15:09.000 not one community, but many communities. 15:09.000 --> 15:13.000 So it is really important to us that there are many master on servers, 15:13.000 --> 15:16.000 all around the world that are vibrant, 15:16.000 --> 15:18.000 that are thriving, 15:18.000 --> 15:22.000 that make the system truly resistant, resilient, decentralized, 15:22.000 --> 15:24.000 and global. 15:24.000 --> 15:27.000 So we are going to change the way this process works. 15:27.000 --> 15:30.000 We are going to make it easier to manage for you, 15:30.000 --> 15:32.000 and for us, for us all, 15:32.000 --> 15:37.000 our intent is to move the server directory back into a global request based system, 15:37.000 --> 15:40.000 so that admins can submit, update, 15:40.000 --> 15:42.000 or remove entries themselves, 15:42.000 --> 15:45.000 and other change we want to make to the server directory, 15:45.000 --> 15:49.000 and this will become important in a later phase of our onboarding experimentation, 15:49.000 --> 15:54.000 but we want to add more ways to classify servers based on demographics, 15:54.000 --> 15:57.000 interests, any number of classifications. 15:57.000 --> 15:59.000 This can help us make discovery easier, 15:59.000 --> 16:01.000 and we also want to empower the community 16:01.000 --> 16:04.000 to help us manage the approvals process. 16:04.000 --> 16:06.000 So we can keep up with the load. 16:06.000 --> 16:08.000 So thank you for your patience, 16:08.000 --> 16:11.000 and again, we are so sorry we fell behind on this work. 16:11.000 --> 16:18.000 Right now, we have perhaps one of the best opportunities, 16:18.000 --> 16:20.000 at least the best in a few years, 16:20.000 --> 16:23.000 to grow the open social web. 16:23.000 --> 16:28.000 We have masked on deeply believe in the ideals of the social web of the Fediverse, 16:28.000 --> 16:33.000 because of that we want to see more people using this technology. 16:33.000 --> 16:35.000 We hope you feel the same, 16:35.000 --> 16:39.000 and if you do, we've prepared three things you can do today 16:39.000 --> 16:43.000 to help us grow the movement. 16:43.000 --> 16:46.000 Help a friend or family get signed up, 16:46.000 --> 16:49.000 but don't just send them the link to the website, 16:49.000 --> 16:52.000 don't just send them the app, sit down with them, 16:52.000 --> 16:55.000 and help them fill their timeline. 16:55.000 --> 16:57.000 Our research shows that people with an active timeline 16:57.000 --> 17:00.000 are more likely to stick around, 17:00.000 --> 17:03.000 so help your friend and family find a coach to follow, 17:03.000 --> 17:05.000 help them follow a few hashtags, 17:05.000 --> 17:08.000 and help them craft an introduction. 17:08.000 --> 17:11.000 And also, stay tuned for upcoming collections feature, 17:11.000 --> 17:15.000 which should help people find more interesting accounts to follow. 17:15.000 --> 17:18.000 Another thing you can do is petition your local government 17:18.000 --> 17:20.000 to join the Fediverse. 17:20.000 --> 17:23.000 Start by identifying the most tech forward department, 17:23.000 --> 17:25.000 your local government, 17:25.000 --> 17:27.000 maybe a communications office, 17:27.000 --> 17:29.000 digital office, 17:29.000 --> 17:31.000 pick one specific contact, 17:31.000 --> 17:36.000 who seems most likely to be interested in innovative communications platforms, 17:37.000 --> 17:39.000 prepare a short to the point pitch, 17:39.000 --> 17:41.000 that gets straight to it. 17:41.000 --> 17:43.000 You know, by joining Massed On, 17:43.000 --> 17:45.000 you can communicate directly with residents without paying 17:45.000 --> 17:48.000 for expensive social media advertising. 17:48.000 --> 17:51.000 You all know the talking points. 17:51.000 --> 17:53.000 Make sure to connect the platform 17:53.000 --> 17:56.000 to that organizations that government-specific goals, 17:56.000 --> 17:59.000 if it's a city trying to increase community engagement, 17:59.000 --> 18:02.000 emphasize how Massed On creates more meaningful, 18:02.000 --> 18:04.000 local conversations. 18:04.000 --> 18:06.000 We use multiple approaches. 18:06.000 --> 18:08.000 Don't just send one email, send a few, 18:08.000 --> 18:11.000 follow up with a phone call, request a meeting, 18:11.000 --> 18:13.000 make a relationship. 18:13.000 --> 18:15.000 The key is persistence, 18:15.000 --> 18:20.000 and showing how Massed On solves real communication challenges. 18:20.000 --> 18:23.000 And finally, hit the streets. 18:23.000 --> 18:28.000 Now, we are not condoning vandalism, 18:28.000 --> 18:31.000 but we do know there are a lot of really talented artists 18:31.000 --> 18:33.000 in the Fediverse. 18:33.000 --> 18:36.000 And if some of those talented artists were to create 18:36.000 --> 18:40.000 some JPEGs or PDFs for stickers or flyers, 18:40.000 --> 18:43.000 providing Massed On or their local instance, 18:43.000 --> 18:46.000 and if you saw those JPEGs or PDFs, 18:46.000 --> 18:48.000 if you wanted to print them out 18:48.000 --> 18:52.000 and stick them somewhere where lots of people would find them, 18:52.000 --> 18:55.000 you should not do that. 18:55.000 --> 19:00.000 You can also try a more targeted approach. 19:00.000 --> 19:03.000 If you're part of a local club or a community, 19:03.000 --> 19:06.000 talk to your group or community's leader, 19:06.000 --> 19:10.000 and ask them what would it take to get you to move, 19:10.000 --> 19:14.000 and feel free to reach out to us if you need help. 19:14.000 --> 19:17.000 And also make sure to share what works, 19:17.000 --> 19:23.000 so we can all learn and help the Fediverse grow. 19:23.000 --> 19:26.000 Any questions? 19:26.000 --> 19:31.000 Thank you. 19:31.000 --> 19:34.000 Just before we take a couple of questions, 19:34.000 --> 19:37.000 we dropped a couple of slides that we had had 19:37.000 --> 19:41.000 in this deck to talk about specific technical features 19:41.000 --> 19:43.000 that are coming in the next 12 months. 19:43.000 --> 19:45.000 Our booth is on F-04, 19:45.000 --> 19:48.000 above the by the food vans around the corner there. 19:48.000 --> 19:51.000 Come by, there's slides on our carousel there. 19:51.000 --> 19:53.000 You can have a look and see what's coming. 19:53.000 --> 19:55.000 Talk to the folks on the stand. 19:55.000 --> 19:58.000 We'll take a question or say before we get pulled off stage. 19:58.000 --> 20:02.000 Also, handy Fediverse stickers on the table over here, 20:02.000 --> 20:04.000 since we were talking about that. 20:04.000 --> 20:06.000 All right, hands up for questions. 20:06.000 --> 20:09.000 We'll go out here and then move over there. 20:14.000 --> 20:16.000 Hi, thank you for the talk. 20:16.000 --> 20:19.000 You mentioned that you had discord and learning to move from that one, 20:19.000 --> 20:20.000 and also Google Cloud. 20:20.000 --> 20:23.000 What are the other closed software, 20:23.000 --> 20:26.000 not an open source that you still have, 20:26.000 --> 20:28.000 and are like planning to move ahead? 20:28.000 --> 20:31.000 I think what of the next one we want to address is, 20:31.000 --> 20:36.000 we use help scout for managing our help requests. 20:36.000 --> 20:38.000 There's a great version of it free scout, 20:38.000 --> 20:42.000 and that's probably our next after moving off discord. 20:42.000 --> 20:44.000 I had a question over here. 20:44.000 --> 20:45.000 Great. 20:45.000 --> 20:48.000 A couple of days to come and get through. 20:48.000 --> 21:02.000 Thank you for putting also the topic of growing the users of MasterDawn 21:02.000 --> 21:06.000 at the focus here and asking for the help of all of us, 21:06.000 --> 21:07.000 which is fair. 21:07.000 --> 21:12.000 What I would like to understand better is what are from your perspective, 21:12.000 --> 21:17.000 the biggest motivators of individuals to join MasterDawn 21:17.000 --> 21:18.000 slash the Fediverse. 21:18.000 --> 21:23.000 There was once a thread I read on our local instance on the social, 21:23.000 --> 21:26.000 and honestly it was a bit confusing to me. 21:26.000 --> 21:31.000 It's very hard to synthesize that one to find the right catchphrases or whatever. 21:31.000 --> 21:32.000 Absolutely. 21:32.000 --> 21:34.000 I've been thinking about this a lot lately. 21:34.000 --> 21:37.000 There's an extrinsic motivation, 21:37.000 --> 21:41.000 which is what's going on with big tech, 21:41.000 --> 21:43.000 big US tech right now. 21:43.000 --> 21:47.000 And so that's a sort of perhaps fear and anger, 21:47.000 --> 21:51.000 and a desire to protect one's privacy, 21:51.000 --> 21:54.000 to get away from those close networks. 21:54.000 --> 21:57.000 But I think even more powerful, 21:57.000 --> 22:01.000 because extrinsic motivators are typically very powerful in the short term 22:01.000 --> 22:05.000 and decrease in effectiveness over the long term. 22:05.000 --> 22:08.000 The most important thing we all need to be focusing on 22:08.000 --> 22:11.000 and certainly MasterDawn needs to do a lot of, 22:11.000 --> 22:14.000 what to do contribute to this as well, 22:14.000 --> 22:19.000 is being with the people and things they love, 22:19.000 --> 22:21.000 that is the intrinsic motivation, 22:21.000 --> 22:23.000 social connection, fun, belonging. 22:23.000 --> 22:25.000 Those are the most powerful motivators, 22:25.000 --> 22:27.000 the longest-term motivators, 22:27.000 --> 22:31.000 the ones that keep people on the network. 22:31.000 --> 22:37.000 And so just having a fun and cool place for people to hang out. 22:38.000 --> 22:41.000 How do you, hey, 22:41.000 --> 22:43.000 Preston Duster from Hackaderm here. 22:43.000 --> 22:45.000 So super excited about, you know, 22:45.000 --> 22:46.000 sort of recommendations. 22:46.000 --> 22:50.000 The requirement to have open signups seems, 22:50.000 --> 22:52.000 I don't know, challenging. 22:52.000 --> 22:54.000 Given that the spam tool, 22:54.000 --> 22:56.000 the tools to fight spam just aren't there. 22:56.000 --> 22:58.000 So like that's a non-starter. 22:58.000 --> 23:01.000 How are y'all thinking about evolving that in a future? 23:01.000 --> 23:02.000 Yeah, absolutely. 23:02.000 --> 23:05.000 We do have some upcoming features over the next two years 23:05.000 --> 23:07.000 of course in the short-term. 23:07.000 --> 23:09.000 We don't have something built-in right now. 23:09.000 --> 23:12.000 And so it is sort of a disclaimer for us to say, 23:12.000 --> 23:15.000 if you want to participate in this experiment, 23:15.000 --> 23:17.000 be ready for this spam. 23:17.000 --> 23:21.000 And of course, we'll be here to help share knowledge, et cetera. 23:21.000 --> 23:24.000 If you want to come talk to us a little bit more about what we can do, 23:24.000 --> 23:26.000 please do. 23:26.000 --> 23:27.000 Hi. 23:27.000 --> 23:29.000 My name is Everton. 23:29.000 --> 23:32.000 So my first question is, 23:32.000 --> 23:35.000 how can we do the lobbying that, 23:35.000 --> 23:38.000 like, competitors like Blue Sky, 23:38.000 --> 23:40.000 they're doing here in Europe? 23:40.000 --> 23:43.000 I also the last days in this talk with 23:43.000 --> 23:46.000 Mustardon Philippe and Sebastian from Eros Sky. 23:46.000 --> 23:49.000 And I could see how people with this money 23:49.000 --> 23:52.000 on venture capital are coming to Brussels 23:52.000 --> 23:56.000 every week to the lobbying for the Blue Sky 80 protocol. 23:56.000 --> 23:58.000 This is my first question. 23:58.000 --> 24:01.000 And the second point is to contact our representatives, 24:01.000 --> 24:03.000 politicians. 24:03.000 --> 24:07.000 I create a tool called LeaveX.eu that 24:07.000 --> 24:10.000 facilitates people to write to politicians. 24:10.000 --> 24:13.000 So the last days I'm receiving emails from politicians 24:13.000 --> 24:15.000 because people are contacting them. 24:15.000 --> 24:17.000 And I'm glad people from Austria, 24:17.000 --> 24:20.000 Netherlands and Sweden had the politicians 24:20.000 --> 24:22.000 who are still on X. 24:22.000 --> 24:24.000 So if anyone else wants to join 24:24.000 --> 24:27.000 and add the data from your country, please help. 24:27.000 --> 24:30.000 And someone from Canada just developed a tool 24:30.000 --> 24:34.000 to provide politicians from all over Canada 24:34.000 --> 24:37.000 to the Fediverse using Mustardon. 24:37.000 --> 24:40.000 So it's just our way to reach out people 24:40.000 --> 24:42.000 and we don't have as many research people as money. 24:42.000 --> 24:45.000 So how can we, more of this grassroots movement, 24:45.000 --> 24:50.000 non-profit, compete with these guys with money? 24:50.000 --> 24:53.000 Get loud. 24:53.000 --> 24:56.000 Yeah, I think probably we need to switch over. 24:56.000 --> 24:57.000 And I'll answer the question, 24:57.000 --> 24:58.000 but you might probably want to, 24:58.000 --> 25:01.000 but the next speaker probably wants to come and get ready. 25:01.000 --> 25:04.000 Yeah, great question, thank you. 25:04.000 --> 25:06.000 You're right. 25:06.000 --> 25:09.000 We have limited resources. 25:09.000 --> 25:13.000 Finally, there was somebody who posted in a couple of weeks ago 25:13.000 --> 25:15.000 saying Mustardon should have billboards all over Europe 25:15.000 --> 25:17.000 talking about how great it is. 25:17.000 --> 25:18.000 Lovely. 25:18.000 --> 25:21.000 Please give us enough money to do that. 25:21.000 --> 25:26.000 We are restricted in what we can do and we do our best. 25:26.000 --> 25:30.000 I would say on the EU, they have an instance. 25:30.000 --> 25:32.000 We happen to host that instance. 25:32.000 --> 25:35.000 We have a hosting offering for companies, 25:35.000 --> 25:39.000 organizations that want to easily get started. 25:39.000 --> 25:41.000 We know there are other hosting organizations. 25:41.000 --> 25:45.000 We are very happy to work with them and encourage them as well 25:45.000 --> 25:48.000 to help organizations onto the Fediverse. 25:48.000 --> 25:51.000 I've been in Brussels myself, 25:51.000 --> 25:53.000 I think four times in the last 12 months 25:53.000 --> 25:55.000 and that's more than ever been in my life. 25:56.000 --> 26:00.000 But I do not have the resources, as you say, 26:00.000 --> 26:03.000 probably not the charisma either, who knows. 26:03.000 --> 26:05.000 These are the folks that are coming. 26:05.000 --> 26:07.000 You're completely right to call that out. 26:07.000 --> 26:08.000 How can we compete? 26:08.000 --> 26:11.000 As Hannah says, we need to be persistent. 26:11.000 --> 26:12.000 We need to be loud. 26:12.000 --> 26:16.000 We need to really make our voices heard, 26:16.000 --> 26:20.000 make people understand that just switching to something 26:20.000 --> 26:22.000 that is cut and paste from somewhere else in the world 26:22.000 --> 26:26.000 with the same business model is not changing the world. 26:26.000 --> 26:32.000 It is still causing people to put their lives into places 26:32.000 --> 26:34.000 where they will be tracked and monetized 26:34.000 --> 26:37.000 and their friends networks will be solved. 26:37.000 --> 26:39.000 That is not what we stand for, 26:39.000 --> 26:41.000 as I hope we show you this morning. 26:41.000 --> 26:43.000 That is what we believe in, 26:43.000 --> 26:47.000 and we ask humbly for your help 26:47.000 --> 26:50.000 in sharing that message with everyone else. 26:50.000 --> 26:52.000 So we really appreciate it. 26:52.000 --> 26:56.000 Thank you for the leave-act tool you built. 26:56.000 --> 26:58.000 We appreciate that. 26:58.000 --> 27:02.000 We appreciate all of you who are helping in this effort. 27:02.000 --> 27:04.000 Thank you. 27:12.000 --> 27:15.000 Okay, so just quick one. 27:15.000 --> 27:20.000 So back in the early, like a star of days, 27:20.000 --> 27:23.000 there's a whole thing where people would go into coffee shops 27:23.000 --> 27:27.000 and they would literally build a website for the coffee shop 27:27.000 --> 27:30.000 and then show it to the owner and say, look, I've built this for you. 27:30.000 --> 27:31.000 You could just use it. 27:31.000 --> 27:33.000 I will literally pass over to you. 27:33.000 --> 27:38.000 Is there an equivalent that could be done with Maston? 27:38.000 --> 27:40.000 Yes, let's talk. 27:40.000 --> 27:41.000 Okay. 27:41.000 --> 27:43.000 That's easy. 27:46.000 --> 27:48.000 Did it? 27:48.000 --> 27:50.000 Good job. 27:52.000 --> 27:54.000 Sorry, I can't see you guys. 27:54.000 --> 27:56.000 I'm not sure if it's perfect. 27:56.000 --> 27:57.000 It's perfect. 27:57.000 --> 27:59.000 It's a nice, nice little stopper. 28:00.000 --> 28:02.000 So I check back over. 28:02.000 --> 28:04.000 Yeah, you're gonna check back over here. 28:04.000 --> 28:06.000 Can you get that mess? 28:06.000 --> 28:07.000 I don't. 28:07.000 --> 28:08.000 I'm gonna grab my hat. 28:08.000 --> 28:09.000 Is that my MCA? 28:09.000 --> 28:11.000 It doesn't make me dull. 28:12.000 --> 28:14.000 Remember what you had? 28:14.000 --> 28:15.000 You had a... 28:15.000 --> 28:18.000 I think it'd be right. 28:18.000 --> 28:19.000 You had TF. 28:19.000 --> 28:20.000 Bless your heart.